Nalu Black
Rio, 2020.
Nalu Black is a second hand store in Rio, Brazil. The brand is part
of a movement that empowers black owners to invest in new
businesses. Ana Lu is a black woman that works in the fashion
industry. She wanted the brand to reflect her style as well as her
clients' style. A key requirement was to include the black power hair
as the main symbol. In this project, we worked on the
branding, photography and media strategy.
Rio, 2020.
Nalu Black is a second hand store in Rio, Brazil. The brand is part
of a movement that empowers black owners to invest in new
businesses. Ana Lu is a black woman that works in the fashion
industry. She wanted the brand to reflect her style as well as her
clients' style. A key requirement was to include the black power hair
as the main symbol. In this project, we worked on the
branding, photography and media strategy.
Visual Identity, Photography,
Social Media Strategy.
Social Media Strategy.
